Cassie Chance is a marketing communications professional with 19 years of experience in communications, marketing, digital marketing, data analytics, and social media. She is the associate director of marketing for the Commonwealth Zoological Corporation, the trust overseeing operations for Boston’s Franklin Park Zoo and Stone Zoo in Stoneham, Mass. Her former roles include guiding the Federal Reserve Bank of Atlanta’s public affairs marketing team and leading the Oklahoma Educational Television Authority (PBS) marketing and communications team.

While at the Federal Reserve, Chance was the project lead for the Fed’s innovative Digital Analytics & Strategy Hub (DASH). The project earned the inaugural Raphael Bostic Constellation Award in September 2018. She is also the mastermind behind FRBA’s viral #DogsOfTheFed campaign.

Chance was a critical role player in saving OETA from budget elimination during the 2016 legislative session and was the lead project manager on the modern redesign of OETA.tv later that year. She also elevated OETA’s community profile through a community outreach program that saw the state’s only PBS network visit all four corners of the state.

She also has experience developing communications and digital marketing strategies for the State of Oklahoma’s tourism department, the United Soccer League’s Oklahoma City Energy FC, the American Hockey League’s Oklahoma City Barons, and Division I intercollegiate programs at the University of Oklahoma and Mississippi State University.

Chance continues to provide statistical assistance and official scorekeeping services to United States colleges, universities, national sports governing bodies, and the National Football League (NFL). She served as the official scorer for USA Softball for seven years and two NCAA Division I Women’s College World Series. Chance was a member of the local organizing committee for the 2003 Men’s and 2004 Women’s NCAA Division I Final Fours in New Orleans. In addition, she was on the media coordination committees for the 2013 Southeastern Conference Women’s Basketball Tournament in Duluth, Ga., the 2021 USA Gymnastics Championships & Olympic Trials in St. Louis, Mo., and the 2024 USA Gymnastics Core Hydration Classic in Hartford, Conn.

Chance is a graduate of the Oklahoma Arts Council’s Leadership Arts program. She chaired the Digital Workplace Advisory Committee for the Public Broadcasting Service and also served on the associate board for the Oklahoma City Philharmonic. College Sports Communicators, formerly CoSIDA, has honored her with four Best in Nation awards for media guides.

She is a sustaining member of The Junior League of Boston. Chance graduated from Mississippi State University with a Bachelor of Arts in Communication with an emphasis in public relations. She is a member of the university’s M-Club and an active volunteer with the MSU Alumni Association. She holds a certificate in executive leadership from Harvard Business School.